Wednesday, November 11, 2009

The Art of Persuasion with Stories: Dialog With Bob Dickman

Today I had the pleasure of dialoguing with Bob Dickman of First Voice. Bob has a wonderful book he co-authored with Richard Maxwell titled The Elements of Persuasion: Using Storytelling to Pich Better, Sell Faster, and Win More Business.

We spent 45 minutes with a great group of folks comparing notes of our organizational story work and our experiences of coaching people to be more effective.

One of the key themes that emerged was the power of story in helping us to imagine the viewpoint of others and find effective ways of sharing our own. We explored Bob's simple, elegant, and profoundly nuanced five elements of persuasion.

Here are a few of the questions we explored...

Have you ever wondered how to expand your influence without having to sell?

Have you tapped into your natural “storyability” to transport people to see the world through your eyes?

Would you like to put one or two new techniques into practice to expand your influence through story?

Here's a recording of our dialogue.

The Art of Persuasion with Stories: Dialog Between Terrence Gargiulo & Bob Dickman from Terrence Gargiulo on Vimeo.

I'd love to hear your successes and challenges with working with stories during an influence process...

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Thank You!
Adding your stories and thoughts to this conversation is enriching for everyone.